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From freelancing to running one of Sweden's largest content agencies.

My first gig paid me $30. Today I run a content agency with a team, working with the biggest brands in Sweden. In my programme I'll teach you exactly how to do it, iPhone videography, camera videography, sales & outreach, and the systems that keep the business running without you.

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Portrait of the founder shooting with a cinema camera on a city street

Laif Agency · Sweden

$30 gig to top brands in Sweden.

The programme
built from real work

A programme teaching you exactly how I shoot, sell and run a content agency, all digital, updated as the agency evolves.

Laif Agency Academy course modules
Inside the programme

Four modules that take you from phone in hand to a content business that runs without you.

01

iPhone videography

Shoot scroll-stopping content with just your phone. Framing, light, movement and the settings that actually matter.

02

Camera videography

Step up to a real cinema camera. Lenses, rigs, and the exact setup we use on brand shoots taught so it stops feeling intimidating.

03

Sales & outreach

Reach brands that already have a budget. The scripts, the follow-ups and how to hold the price instead of racing to the bottom.

04

My systems

The full operating system behind the agency, planning, shoot-to-delivery workflow, pricing and the team that keeps it running without you.

$30 gig to top brands in Sweden.

In 2017, at 19, I left my small town in Sweden and moved to a bigger city to study International Economics. I left behind my friends and football, the sport that had shaped my entire life up to that point. Almost overnight, the passion that had defined me was gone, and for the first time I had no idea what I actually wanted to do.

Then, almost by accident, I picked up my dad's old camera, the same one he'd brought to every one of my football matches, and started messing around.

Photographing a team during a client shoot
The production crew preparing camera equipment
Reviewing creative work with a team member
Filming a commercial production in a gym
Editing client content at Laif Agency
Filming an interview with the production crew
Preparing lighting and camera equipment for a shoot
Producing content with a client team
Setting up cameras for a client interview
Filming a business meeting on location
Photographing a team during a client shoot
The production crew preparing camera equipment
Reviewing creative work with a team member
Filming a commercial production in a gym
Editing client content at Laif Agency
Filming an interview with the production crew
Preparing lighting and camera equipment for a shoot
Producing content with a client team
Setting up cameras for a client interview
Filming a business meeting on location

The business owned me

As a freelancer, everything ran through me. If I didn't pick up the camera, nothing got made and nothing got paid. I couldn't take a week off. I couldn't travel without the money stopping. I was the business and the business owned me.

Becoming an actual business owner flipped that. Systems and a team meant the work kept moving whether I was in the room or not. The income didn't stop when I did.

Now I travel when I want. I'm there for my family and my friends. I work from wherever I am in the world. Same work I love without being chained to it.

That's the real reason to make this shift. Not the money. The life it gives you back.

Travelling between shoots
Life outside the business
Behind the scenes on a client shoot
On the road with the camera
Travelling between shoots
Life outside the business
Behind the scenes on a client shoot
On the road with the camera
What you walk away with

six things most people spend two years chasing.

01

a real offer

Packaged, priced and ready to send to brands, not a rate you improvise on a call.

02

an outreach system

The exact scripts and follow-ups behind the clients the agency works with today.

03

Pricing 

What to charge, when to raise it, and how to hold the price without losing the client.

04

a delivery workflow

Planning, footage, edit rounds and feedback — the same process we run every week.

05

your first hire

What to delegate first, how to brief it, and how to keep the quality bar.

06

your time back

Work you love without being chained to it. Travel, family, life outside the edit.

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Laif Agency

The agency behind big brands.

Laif Agency helps leading brands turn ideas into content that moves fast, looks sharp, and performs across every platform.

Early access

Sign up for early access.

I'm building the best possible programme and product library right now. A release date will be announced soon, the waitlist gets first access and launch pricing.

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